Simplify access and enrich the visitor experience

Give your visitors passes that are always accessible in their wallet: event tickets, season passes or VIP invitations.
Smoother access for visitors and a new engagement channel for institutions.

Museum Apple Wallet Ticket

Simplify event access and visitor experience

Key benefits for cultural institutions

For visitors

The ticket always on the phone

No printing, no email to dig up: the ticket appears on the lock screen on the day.

Information always up to date

Times, venue or program changes are updated directly on the ticket.

For the institution

Better-known audiences

Anonymous ticket holders become identified visitors, linked to your CRM.

More engagement and sales

Notifications to promote an event, a membership renewal or an offer.

For front-of-house teams

Smooth access control

Existing readers scan the ticket and the line moves faster.

Less fraud

Secure, dynamically updated tickets that are hard to copy.

Implementation examples

Ticketing, CDP and wallet: how they connected it

MyTicket

myticket.de sells concerts, musicals and shows on the German market: 7 million tickets in total. Connected to the Secutix ticketing system, The Wallet Crew delivers tickets to Apple and Google Wallet, with an SDK built into the ticket shop.

Already live: the Christmas Garden wallet card (2 million passes), Flex and Normal tickets, reduced fares, dog tickets and tickets with cable car. In progress: festivals and reserved-seating events.

Paris National Opera

A flow orchestrated with Imagino, the Opera's CDP. The CDP triggers sends at the right time, The Wallet Crew generates the ticket in the wallet and keeps it up to date.

Marketing runs the relationship from its usual tools, without duplicating ticketing logic.

How does it work?

Launch your tickets in 4 steps

Card design

Card design icon

Create tickets, visit passes and membership cards with visuals, seating and QR code.

Distribution

Pass distribution icon

Send tickets by email, SMS or right after online purchase.

Engagement

Notification engagement icon

Remind the time, flag a program change or share practical information.

Analytics

Results analytics icon

Track wallet adds, entry scans, notifications sent and ticket link clicks for each event.

Wallet ticketing FAQ

Does The Wallet Crew replace our ticketing system?

No. The Wallet Crew connects to your ticketing system, which remains the source of truth. The wallet ticket shows your system's information in real time: seat, time, venue change or cancellation.

How does access control work?

The ticket QR code or barcode is read by your usual access control scanners. Visitors no longer need to print their ticket or search for an email.

Can we notify visitors before or during an event?

Yes. The ticket surfaces on the lock screen as the event approaches, and you can send notifications: doors opening, time change, bar or shop offer.

Are season tickets and memberships supported?

Yes. Season tickets, memberships and visitor passes work as connected passes, updated at each renewal or plan change.

Which ticketing systems are supported?

The Wallet Crew has ready-made connectors for several ticketing systems on the market, including SecuTix. For another system, our team builds the connector or supports you.

Absolute security & compliance

Your passes and your data remain protected by design: Zero Trust architecture, sovereign hosting, complete GDPR compliance.

Zero Trust Architecture

Data hosted in France (Azure)

Apple & Google signed passes

100%
GDPR