Engage customers directly from their mobile wallet
Loyalty cards, gift cards and offers directly in Apple Wallet and Google Wallet. Retailers create a direct channel with customers while simplifying the in-store experience.
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Restaurants & Hospitality
Platforms & Software Vendors
Boost customer engagement and loyalty.
Loyalty card
Gift card
Coupons
Loyalty card
Gift card
Coupons
Key benefits for retailers
For your customers
Their card always with them
Loyalty, gift card and coupons in Apple Wallet or Google Wallet, with no app to download.
Up-to-date benefits
Points, balance and offers update automatically and show on the lock screen.
For the brand
More identified customers
Every wallet add enriches your CRM and links purchases to the right customer.
A direct channel to the phone
Push notifications to announce an offer, re-engage and bring customers back to the store.
For store teams
Faster checkout
The card scans in one move, with no name lookup or plastic card.
Less fraud
Gift cards, coupons and rewards are tracked and validated in real time.
They already build loyalty with the wallet
Fashion and retail brands use The Wallet Crew in store and online.
Case study
Zadig & Voltaire
450 stores in 17 countries. Checkout identification rate up from 77% to 84%.
Read the case study
Case study
Le Temps des Cerises
More than 100 stores and corners, with a strong community of loyal customers.
Read the case study
Case study
Miniso
Global lifestyle brand with more than 30 stores in France.
Read the case study
Connected to your POS and CRM
How does it work?
Deploy your loyalty card in 4 steps
Card design
Create loyalty cards, gift cards and coupons in your brand colors.
Distribution
Offer the add at checkout, by email, SMS or QR code in store.
Engagement
Send targeted notifications: new benefit, tier reached, points expiring.
Analytics
Track wallet adds, notifications sent, pass link clicks and use of points, coupons and gift cards.
Retail wallet FAQ
Does the customer need to download an app?
No. The loyalty card, gift card or coupon is added straight to Apple Wallet or Google Wallet, which are already on the phone. No branded app is needed.
Do points and balances update automatically?
Yes. Passes are connected to your CRM, loyalty program or POS. Points, tier and gift card balance update in the wallet as soon as they change in your systems.
How do customers add their card to the wallet?
From a sign-up form, an email, a text message, a QR code at checkout or in the window, your e-commerce site or your app. Every channel is tracked so you can see what works.
Can we send notifications to cardholders?
Yes. You can send push notifications to the lock screen: new offer, tier reached, points expiring, reminder before a gift card expires.
Does the pass work with our POS tools?
The pass code is read by compatible POS scanners and payment terminals. The Wallet Crew connects with Cegid, Shopify and Salesforce among others, and the Pass Scanner app validates passes in store without dedicated hardware.
Absolute security & compliance
Your passes and your data remain protected by design: Zero Trust architecture, sovereign hosting, complete GDPR compliance.
Zero Trust Architecture
Data hosted in France (Azure)
Apple & Google signed passes
100%
GDPR
