Digital gift cards in Apple Wallet and Google Wallet, with the right balance at the right time
Personalized by the buyer, received in the recipient's Wallet, with a balance updated after every purchase, top-up or refund. Mobile coupons and offers show their expiry date and can be redeemed in store or online.
Gift cards that get spent, and then some
Averages observed across our retail customers.
+20%
redemption versus physical gift cards: customers remember them.
+24%
spend beyond the card value: customers top up their purchase.
53%
of cards bought online are redeemed in store.
New customers
The recipient signs up and joins your database, not just the buyer.
A gift card people actually love
Given or received, it stays in the Wallet until the balance is spent, then keeps bringing the customer back.
A personal message
"Happy birthday!" shown on the download page, then right on the card.
A theme for every occasion
Birthday, holidays, Valentine's Day: the buyer picks the design that suits the recipient.
An always-accurate balance
In one go or several, the balance updates after every purchase, top-up or refund.
Before expiry
A notification before an offer or card expires, or to nudge an unused balance.
Near the store
A notification near a store to trigger the visit.
The next offer
Once the balance is spent, a new offer takes over on the same card.
Add the card to your Wallet
Experience it the way your customers will, on your own phone.
From purchase to redemption
And a new customer acquired along the way.
The buyer personalizes
Online or in store, they add a message and pick a theme.
The recipient receives it
By SMS, email or WhatsApp, or in a gift box with an NFC tag or QR code that opens its digital version.
They add it and sign up
A short form turns them into an identified customer, with their consent.
They redeem it
Scanned at checkout or used online, and the balance updates.
Brands that put their gift cards in the Wallet
200,000 attendees a year
Concerts and events at the Maison de la Radio et de la Musique.
A simpler DTC strategy
A simpler customer experience with the Wallet.
A brand present in 90 countries
Premium cosmetics and skincare in the Wallet.
Platform building blocks for your gift card
Create, distribute, engage and scan your gift cards and offers, from a single back office.
Gift cards and coupons
One template, themes per occasion, a dynamic balance.
Acquire the recipient
Form, card transfer and digital twin.
Get the balance spent
Expiry reminders and the next offer.
Redeem at checkout
Barcode, QR code or NFC, balance deducted.
Your gift card solution remains the source of truth
The Wallet Crew displays and refreshes data from your POS, e-commerce or gift card solution. No need to replace it.
Digital gift card FAQ
Can you personalize a digital gift card?
Yes. The buyer adds a message, shown on the download page then on the card, and picks a theme for the occasion: birthday, holidays, Valentine's Day.
Does the balance update after every purchase?
Yes. The card shows the balance from your system and refreshes after a redemption, top-up or refund.
Does the recipient become an identified customer?
Yes. A short form lets them sign up when adding the card, with their consent: they join your database, not just the buyer.
What happens once the balance is spent?
The card stays in the Wallet: it can show a new offer and receive notifications, including location-based ones, to bring the customer back.
Can an offer expire automatically?
Yes. The validity date and "redeemed" or "expired" status are managed on the card.
Do you need to replace your gift card solution?
No. Your POS, e-commerce or gift card solution remains the source of truth; The Wallet Crew displays its data in the Wallet.
More use cases
Digital loyalty card
Live points, tier and rewards.
Digital ticket
From ticket to on-site experience.
Brands and retail
Fashion, luxury, beauty, food service and hospitality.
Platforms and software vendors
Wallet built into your software.
Ready to board?
Tell us about your Wallet project and see the platform in a demo.
