Digital loyalty cards in Apple Wallet and Google Wallet, always up to date
A mobile loyalty card linked to the customer account: your staff recognize customers in store, and customers see their points, tier and rewards in real time. No app to download.
A loyalty card that drives visits and spend
Averages observed across our retail customers.
70%
of customers add the card to their Wallet when offered.
+10%
customer identification at checkout: more sales tied to a known customer.
+40%
spend for customers with the card in their Wallet.
+25%
repeat purchases per year among Wallet card holders.
A customer account in your customers' pocket
The card is linked to the customer profile and updates whenever your data changes. It doesn't stop at checkout.
Live points and tier
The balance follows every purchase or reward earned, with the member's tier and progress.
Rewards on the card
Birthday or tier offers added to the card as soon as they are earned.
Targeted messages
New collection, private sale or expiring points: a message on the lock screen.
Near the store
A notification near a store to trigger the visit.
Customer recognized
QR code, barcode or NFC: the profile is found at checkout or by a sales associate, for clienteling.
The new Poster format
A full-card visual and up to two featured actions.
Add the card to your Wallet
Experience it the way your customers will, on your own phone.
From sign-up to the next store visit
Sign-up
Form in store, on the clienteling app, by QR code or on your website.
Add to Wallet
The card is added to Apple Wallet or Google Wallet in one tap.
In store
The customer is recognized at scan, and points are credited right after checkout.
Between visits
Updates and notifications bring the customer back to use their rewards.
Brands that put their loyalty card in the Wallet
70% Wallet adoption
Across 100+ stores in 12 countries.
From 77% to 84% customer identification
Nearly 300,000 Zaddicted cards in the Wallet.
+20% average basket
And 3 more purchases per year than other loyal customers.
46% higher spend
Over 50% of customers have the card in their Wallet.
Platform building blocks for your loyalty card
Create, distribute, engage and scan your card, from a single back office.
One template for two Wallets
Connected to your APIs, personalized for each customer.
On every channel
Forms, links, QR codes and bulk enrolment.
Bring customers back
Notifications, themes, rewards and tracking.
Recognize at checkout
Pass Scanner, NFC and compatible hardware.
The customer account stays in your systems
Your CRM or loyalty platform keeps control of data and rules. The Wallet Crew displays and syncs what matters in the Wallet, and takes over cards already installed with another provider.
Digital loyalty card FAQ
Does the customer need to download an app?
No. The card is added to Apple Wallet or Google Wallet, already on the phone.
Do points update automatically?
Yes. Program fields are read from your system and the card updates whenever they change.
Is the card useful between purchases?
Yes. It shows rewards and offers, receives notifications, including location-based ones near your stores, and updates after every checkout.
Can we keep our CRM and loyalty platform?
Yes. Your CRM or loyalty platform keeps control of data and rules; The Wallet Crew displays and syncs what matters in the Wallet.
Can we migrate cards from another Wallet provider?
Yes, cards already installed can be taken over when issuer and card conditions are met.
More use cases
Digital gift card
Live balance and automatic expiry.
Digital ticket
From ticket to on-site experience.
Brands and retail
Fashion, luxury, beauty, food service and hospitality.
Platforms and software vendors
Wallet built into your software.
Ready to board?
Tell us about your Wallet project and see the platform in a demo.
