Zadig & Voltaire
450 stores, 17 countries
Zadig & Voltaire
450 stores, 17 countries
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Zadig & Voltaire
450 stores, 17 countries
Zadig & Voltaire
450 stores, 17 countries
Initial issues
Data scattered between systems → incomplete customer view Manual entry at the checkout → frequent errors (emails, names) Customers forced to dictate their information (RGPD risk)
“We wanted a tool that was intuitive, modern and that spoke to customers.”
Salomé Bokobza
CRM Project Manager
Deployed solution
Customer form via QR code
- The customer scans at the cash register, enters his information independently.
- Data synchronized with Cegid Retail + Salesforce.
Integrated wallet card
- Access to cash receipts, loyalty points, vouchers (with reminders).
- Push notifications for sales, collections, events.
“The shops were enthusiastic right from the test! ”
Salomé Bokobza
CRM Project Manager
Results
- Cash connection rate increased from 77% to 84%
- Reliable and unified customer data (no more duplicates and invalid emails)
- 2X faster checkout process
Key benefits
Customer form via QR code
Less cash entry, streamlined process.
Qualitative data
Healthy and usable customer base.
Boosted engagement
Location-based notifications.
Future Perspectives
Push notifications to further engage customers. Campaigns are also planned to encourage existing customers to use the wallet system more.
Wallet Customer Journey
