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KARL LAGERFELD
KARL LAGERFELD, an iconic house combining heritage and modernity, has deployed the Wallet Crew program in more than 100 stores in 12 countries.
KARL LAGERFELD
KARL LAGERFELD, an iconic house combining heritage and modernity, has deployed the Wallet Crew program in more than 100 stores in 12 countries.
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KARL LAGERFELD
KARL LAGERFELD, an iconic house combining heritage and modernity, has deployed the Wallet Crew program in more than 100 stores in 12 countries.
KARL LAGERFELD
KARL LAGERFELD, an iconic house combining heritage and modernity, has deployed the Wallet Crew program in more than 100 stores in 12 countries.
Initial issues
- The customer experience lacked modernity and fluidity.
- The brand was looking for a secure and scalable digital solution, adapted to its image.
Deployed solution
- Digital loyalty card integrated with Apple Wallet and Google Wallet.
- Simplified membership process: in store, the customer scans a QR code via Adyen terminal to create an account.
- Synchronization of customer data with the existing CRM ecosystem.
- Reinforced marketing campaigns through notifications and dynamic updates.
“Deployment in all our stores in only 6 weeks!”
"Marc Van Haperen"
"Retail Management & Customer Experience"
Results
- +70% of customers added their loyalty card in their wallet.
- Fast deployment: 6 weeks from pilot project to production launch.
- A smooth process that is adopted by both customers and store teams.
Key benefits
- Fast and easy customer journey.
- Reduction in the use of paper and the costs associated with physical cards.
- Experience consistent with the premium and international image of the brand.
Future Perspectives
- Deployment of more personalized marketing activities. - Extension to new regions and strengthened integration with CRM.
Wallet Customer Journey
