Connect The Wallet Crew to Insider

Insider is a cross-channel customer engagement platform focused on data, segmentation and journey orchestration. It is aimed at CRM and growth teams managing customer activation across all channels: email, SMS, push, web and app.

The The Wallet Crew x Insider integration extends this ecosystem with a native mobile channel that requires no app to install: the Wallet card. Insider retains control over audiences and orchestration; The Wallet Crew handles the issuance, update and activation of cards in Apple Wallet and Google Wallet.

‍

Key features

• Wallet card distribution from Insider : distribute your digital cards (loyalty, coupons, gift cards, memberships) via email and SMS campaigns and journeys managed in Insider.
• Updates and notifications driven from Insider : trigger a card update or a Wallet notification directly from your automated journeys and marketing campaigns.
• Wallet signals in your Insider segments : installation, uninstallation, in-store scan: Wallet events are pushed back into Insider as attributes and events, directly usable in segmentation.
• CRM personalisation & segmentation : adapt card content and design based on data, statuses and scenarios defined in Insider — a single template can cover multiple loyalty tiers.
• Geolocalised notifications : yhe card automatically surfaces on the phone screen near a store, with a customisable message — without tracking the customer's location.

‍

The Wallet Crew x Insider

An integration built for CRM teams: audiences stay in Insider, sync via API, and the Wallet becomes a fully-fledged, measurable and segmentable activation channel.

‍

Use cases

• Multi-tier loyalty programme with a card adapted to status, updated automatically
• Lifecycle scenarios: welcome, birthday, upcoming reward, expiring coupon
• Scheduled marketing campaigns with Wallet notification sent to an Insider audience
• Re-engagement of customers who requested their card without installing it
• Geolocalised messages near a store