Mobile loyalty cards, digital gift cards and coupons for retail brands
Retail, luxury, beauty, food service or hospitality: your Apple Wallet and Google Wallet passes create a direct channel with customers, and simplify the experience in store, in the restaurant or at the front desk.

More identified customers, more sales
Averages observed across our retail customers.
Up to 70%
of customers add the card to their Wallet when offered.
+40%
spend among customers with the card in their Wallet.
+25%
repeat purchases per year.
+20%
gift card redemption versus physical cards.
For your customers, your brand and your teams

Their card always with them
Loyalty, gift cards and coupons in Apple Wallet or Google Wallet, no app to download.

Up-to-date rewards
Points, balance and offers update automatically and appear on the lock screen.
More identified customers
Every Wallet add enriches your CRM and ties purchases to the right customer.
A direct channel to the phone
Notifications to announce an offer, re-engage and drive store visits.
Faster checkout
The card is scanned in one tap, no name lookup or plastic card.
Less fraud
Gift cards, coupons and rewards tracked and validated in real time.
Add the card to your Wallet
Experience it the way your customers will, on your own phone.
Wallet use cases for retail
Digital loyalty card
Live points, tier and rewards, customer recognized in store.
Digital gift cards and coupons
Live balance, personal message, offers that expire automatically.
Invitations and customer events
Private sales and VIP evenings, from invitation to welcome.
Checkout scanning
Pass Scanner, NFC and compatible POS.
Retailers already driving loyalty with the Wallet

From 77% to 84% customer identification
450 stores in 17 countries.

70% Wallet adoption
100+ stores in 12 countries.

+20% average basket
100+ stores and corners.

46% higher spend
30+ stores in France.
Wallet for retail FAQ
Does the customer need to download an app?
No. The loyalty card, gift card or coupon is added directly to Apple Wallet or Google Wallet, already on smartphones. No branded app needed.
Do points and balances update automatically?
Yes. Cards are connected to your CRM, loyalty program or POS. Points, tier and balance update in the Wallet as soon as they change in your systems.
How do customers add their card to the Wallet?
From a sign-up form, an email, an SMS, a QR code at checkout or in the window, your e-commerce site or your app. Every channel is tracked to measure what works.
Can you send notifications to cardholders?
Yes: new offer, tier reached, expiring points, reminder before a gift card expires, right on the lock screen.
Does the card work with our POS tools?
The card code is read by compatible POS scanners and payment terminals. The Wallet Crew connects to Cegid, Shopify and Salesforce among others, and the Pass Scanner app validates cards in store with no dedicated hardware.
Ready to board?
Tell us about your Wallet project and see the platform in a demo.














