Use cases · Brands and retail

Mobile loyalty cards, digital gift cards and coupons for retail brands

Retail, luxury, beauty, food service or hospitality: your Apple Wallet and Google Wallet passes create a direct channel with customers, and simplify the experience in store, in the restaurant or at the front desk.

Cartes de fidélité et cartes cadeaux de marques dans Apple Wallet

More identified customers, more sales

Averages observed across our retail customers.

Up to 70%

of customers add the card to their Wallet when offered.

+40%

spend among customers with the card in their Wallet.

+25%

repeat purchases per year.

+20%

gift card redemption versus physical cards.

Une vendeuse scanne la carte de fidélité Wallet d’un client sur son iPhone à la caisse chez Haribo

For your customers, your brand and your teams

Carte de fidélité dans Apple Wallet : statut Gold, points et QR code
For your customers

Their card always with them

Loyalty, gift cards and coupons in Apple Wallet or Google Wallet, no app to download.

Carte de fidélité avec un thème Black Friday dans Apple Wallet
For your customers

Up-to-date rewards

Points, balance and offers update automatically and appear on the lock screen.

Fenêtre de partage d’un pass Wallet avec QR code à scanner pour rejoindre le programme
For the brand

More identified customers

Every Wallet add enriches your CRM and ties purchases to the right customer.

Écran verrouillé d’un iPhone avec deux notifications Wallet
For the brand

A direct channel to the phone

Notifications to announce an offer, re-engage and drive store visits.

Carte de fidélité Wallet scannée à la caisse d’une boutique
In store

Faster checkout

The card is scanned in one tap, no name lookup or plastic card.

Application Pass Scanner affichant un pass valide et une offre en boutique à activer
In store

Less fraud

Gift cards, coupons and rewards tracked and validated in real time.

Try it

Add the card to your Wallet

Experience it the way your customers will, on your own phone.

Wallet for retail FAQ

Does the customer need to download an app?

No. The loyalty card, gift card or coupon is added directly to Apple Wallet or Google Wallet, already on smartphones. No branded app needed.

Do points and balances update automatically?

Yes. Cards are connected to your CRM, loyalty program or POS. Points, tier and balance update in the Wallet as soon as they change in your systems.

How do customers add their card to the Wallet?

From a sign-up form, an email, an SMS, a QR code at checkout or in the window, your e-commerce site or your app. Every channel is tracked to measure what works.

Can you send notifications to cardholders?

Yes: new offer, tier reached, expiring points, reminder before a gift card expires, right on the lock screen.

Does the card work with our POS tools?

The card code is read by compatible POS scanners and payment terminals. The Wallet Crew connects to Cegid, Shopify and Salesforce among others, and the Pass Scanner app validates cards in store with no dedicated hardware.

Ready to board?

Tell us about your Wallet project and see the platform in a demo.

Robust, scalable Wallet as a Service platform