Why demanding brands rely on The Wallet Crew
A wallet infrastructure connected to your systems, a team of Apple Wallet and Google Wallet experts, and measurable results from day one.
The best wallets are already live at 50+ brands, in 40 countries
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
.png)
%2520copie%25202.png)
%2520copie%25203.png)
%2520copie%25204.png)
%2520copie%25205.png)
%2520copie%25206.png)
%2520copie.png)
.png)
%2520(1).png)
with measurable results
What makes the difference
Unique architecture
Your systems remain the source of truth
The Wallet Crew acts as an infrastructure between your business systems and the wallets: no unnecessary data duplication.
Passes that are always in sync
Connected via API, passes reflect your operations in real time: balances, statuses, tickets, offers.
Wallet expertise
End-to-end support
From defining the use cases to integrating with your systems (POS, CRM, ticketing, e-commerce).
Apple and Google rules, mastered
Certificates, pass validation, design best practices: we handle the constraints of both wallets for you.
Marketing activations
Triggered from your own tools
Your teams send notifications and update passes from their CRM or their existing marketing tools.
A new engagement channel
The wallet becomes a channel connected to your CRM ecosystem, with measurable results: adoption, interactions, lasting activation.
Already connected to your tools
How does it work?
Launch your wallet program in 4 steps
Card design
Design your passes in the editor, in your brand colors, with a live Apple Wallet and Google Wallet preview.
Distribution
Distribute them by email, SMS, QR code, website or app, with secure links and per-channel tracking.
Engagement
Bring your passes to life with push notifications, real-time updates and automations.
Analytics
Track adds, scans, notifications and clicks from the back-office or via the API.
Brands that trust us
KARL LAGERFELD, an iconic house combining heritage and modernity, has deployed the Wallet Crew program in more than 100 stores in 12 countries.
KARL LAGERFELD
KARL LAGERFELD, an iconic house combining heritage and modernity, has deployed the Wallet Crew program in more than 100 stores in 12 countries.
KARL LAGERFELD
.png)
.webp)
KARL LAGERFELD, an iconic house combining heritage and modernity, has deployed the Wallet Crew program in more than 100 stores in 12 countries.
KARL LAGERFELD
With a continuously growing share of digital ticketing and high volumes (around 600,000 tickets per year), the Philharmonie de Paris wanted to modernize and streamline the spectator experience while optimizing access control operations.
Philharmonie de Paris
With a continuously growing share of digital ticketing and high volumes (around 600,000 tickets per year), the Philharmonie de Paris wanted to modernize and streamline the spectator experience while optimizing access control operations.
Philharmonie de Paris
.png)
.png)
With a continuously growing share of digital ticketing and high volumes (around 600,000 tickets per year), the Philharmonie de Paris wanted to modernize and streamline the spectator experience while optimizing access control operations.
Philharmonie de Paris
Miniso, a global lifestyle brand, has been present in France since 2020 and now operates over 30 stores across the country.
Miniso
Miniso, a global lifestyle brand, has been present in France since 2020 and now operates over 30 stores across the country.
Miniso
.png)
Miniso, a global lifestyle brand, has been present in France since 2020 and now operates over 30 stores across the country.
Miniso
Boardriders Europe is a global leader in action sports and lifestyle, bringing together iconic brands such as Quiksilver, Billabong, ROXY, DC Shoes, RVCA, Element Brand, and VonZipper.
Boardriders
Boardriders Europe is a global leader in action sports and lifestyle, bringing together iconic brands such as Quiksilver, Billabong, ROXY, DC Shoes, RVCA, Element Brand, and VonZipper.
Boardriders
.png){kind=logo}
.png)
Boardriders Europe is a global leader in action sports and lifestyle, bringing together iconic brands such as Quiksilver, Billabong, ROXY, DC Shoes, RVCA, Element Brand, and VonZipper.
Boardriders
How a leading cultural institution digitalised its visitor experience, from ticketing to membership cards.
Bourse de Commerce — Pinault Collection
How a leading cultural institution digitalised its visitor experience, from ticketing to membership cards.
Bourse de Commerce — Pinault Collection
How a leading cultural institution digitalised its visitor experience, from ticketing to membership cards.
Bourse de Commerce — Pinault Collection
Radio France is one of the main French cultural institutions. Each year, it welcomes more than 200,000 spectators at concerts and events at the Maison de la Radio et de la Musique in Paris.
Radio France
Radio France is one of the main French cultural institutions. Each year, it welcomes more than 200,000 spectators at concerts and events at the Maison de la Radio et de la Musique in Paris.
Radio France
.png)
Radio France is one of the main French cultural institutions. Each year, it welcomes more than 200,000 spectators at concerts and events at the Maison de la Radio et de la Musique in Paris.
Radio France
A digital wallet card to support Rossignol's direct-to-consumer strategy.
Rossignol
A digital wallet card to support Rossignol's direct-to-consumer strategy.
Rossignol
A digital wallet card to support Rossignol's direct-to-consumer strategy.
Rossignol
Close to 300,000 Zaddicted cards and a checkout match rate up from 77% to 84%
Zadig & Voltaire
Close to 300,000 Zaddicted cards and a checkout match rate up from 77% to 84%
Zadig & Voltaire
.webp)
Close to 300,000 Zaddicted cards and a checkout match rate up from 77% to 84%
Zadig & Voltaire
L'Occitane en Provence is a global premium cosmetics and skincare brand, present in more than 90 countries.
L'Occitane Australia
L'Occitane en Provence is a global premium cosmetics and skincare brand, present in more than 90 countries.
L'Occitane Australia
L'Occitane en Provence is a global premium cosmetics and skincare brand, present in more than 90 countries.
L'Occitane Australia
In France, the brand includes the Haribo Museum in Uzès, an emblematic place that attracts thousands of visitors each year. Haribo wanted to modernize its loyalty program and strengthen customer engagement, both in stores and in museums.
Haribo
In France, the brand includes the Haribo Museum in Uzès, an emblematic place that attracts thousands of visitors each year. Haribo wanted to modernize its loyalty program and strengthen customer engagement, both in stores and in museums.
Haribo
In France, the brand includes the Haribo Museum in Uzès, an emblematic place that attracts thousands of visitors each year. Haribo wanted to modernize its loyalty program and strengthen customer engagement, both in stores and in museums.
Haribo
It has more than 100 stores and corners, with a strong community of loyal customers.
Le Temps des Cerises
It has more than 100 stores and corners, with a strong community of loyal customers.
Le Temps des Cerises
.png)
It has more than 100 stores and corners, with a strong community of loyal customers.
Le Temps des Cerises
Frequently asked questions about The Wallet Crew
What is The Wallet Crew?
A French platform that lets brands create, distribute and animate Apple Wallet and Google Wallet passes connected to their systems: loyalty cards, tickets, gift cards, coupons, membership cards.
How is it different from a simple pass generator?
A The Wallet Crew pass stays connected to your data via API: it updates in real time, triggers notifications and can be scanned at the checkout or at the entrance. It is not a static image.
Who uses The Wallet Crew?
Brands in retail, luxury, culture, sports and hospitality, as well as software vendors that integrate the wallet into their offering, in more than 40 countries.
What does the support look like?
Our team supports you from scoping to deployment: choice of use cases, pass design, connection to your systems, launch and results tracking.
Where is the data hosted?
The platform is built for GDPR compliance, with a Zero Trust architecture, data hosted in France and passes signed by Apple and Google.
